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If you run a local bricks-and-mortar business, the most important online marketing you may ever do is claiming your local business listings. In fact, if you don't claim your listings, someone else could--and that might be a disastrous thing for your business.

There are a ton of business directories online. Not all of them are all they're cracked up to be. You'll probably want to stick to the most popular ones-the well-trafficked and most valuable directories for citation purposes. Those sites are listed at CinchLocal under the heading "Best Local Directory Citation Sites."

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In general, if you stick with the top 10 directories listed on that list, then you'll be off to a good start. The most important thing is to claim your listings and to ensure they provide searchers with accurate information about your business.